David Medina

Contact:

LinkedIn

Cover Image for Get aligned with a pre-kickoff call

Some sales cycles can take longer than expected, and critical information like business objectives and success metrics can get outdated. By offering your customers an optional pre-kickoff call, you get a precious chance to refresh information collected during pre-sales, realign, and set a strong foundation for kickoff and onboarding.

Picture of David Medina, blog author
David Medina

More Stories

Cover Image for Taking advatage of churn reason analytics

Taking advatage of churn reason analytics

Although account churn is unavoidable, learning from the reasons that led to account loss can be a very powerful weapon to avoid future churn. By giving account teams a mechanism to capture the reasons that led to churn, CS executives can perform routine churn retrospectives that can uncover process improvements.

Picture of David Medina, blog author
David Medina
Cover Image for How to wrangle customer feedback

How to wrangle customer feedback

You will inevitably get customer feedback from many sources if you're a product company. It can quickly become overwhelming, leading to valuable feedback being ignored and lost. By defining an org-wide program to capture feedback that allows prioritization, tracking, and follow-up you will get a powerful tool that helps you shape your product roadmap and most importantly, build a customer community.

Picture of David Medina, blog author
David Medina
Cover Image for B2B startups should hire more services professionals

B2B startups should hire more services professionals

Having made this switch, I saw the transferable skills professionals in the Services and Consulting industries can bring to B2B product-focused startups. From stakeholder nurturing, understanding business objectives, and expansion whitespace scoping, these professionals can quickly ramp up to understand the products that B2B startups sell to deliver great value to customers and help grow the business quickly.

Picture of David Medina, blog author
David Medina
Cover Image for Dev productivity, the elusive creature

Dev productivity, the elusive creature

Whether you are trying to measure this for yourself, your dev teams, or the customer, measuring dev productivity remains more of an art than a science. Some companies have made a lot of progress in this field and by mix-n-matching a few of these practices, any dev org can get better at establishing productivity baselines to run a few experiments and measure improvements with a good level of confidence.

Picture of David Medina, blog author
David Medina
Cover Image for Mid-2024 AI dev tools temperature check

Mid-2024 AI dev tools temperature check

The 2024 Stack Overflow developer survey results are in with a dedicated section for AI tooling. It gives great insights into how developers feel about using AI tools for development, serves as a great mid-year checkpoint about how things are going in 2024, and what to look forward for 2025. Here are a few observations from the results.

Picture of David Medina, blog author
David Medina
Cover Image for Pre to post-sales handoff, a key moment in the customer journey

Pre to post-sales handoff, a key moment in the customer journey

In the sales cycle or customer journey, there is a key step that can make a huge difference in how successful the delivery of a software project can be. The pre to post-sales handoff is sometimes overlooked, leaving a lot of opportunity to improve it to better set up post-sales teams for success. To make a sports analogy, it is almost like setting up a player to score with an assist; the better it is, the easier it will be for the player in the scoring position to nail it.

Picture of David Medina, blog author
David Medina
Cover Image for How I found a volunteering opportunity in tech

How I found a volunteering opportunity in tech

After 15 years of back-to-back jobs in a highly rewarding career, I decided to take a career break and invest some of my free time in volunteering. I wanted to mentor outside of the companies that I worked for, so I set myself on a search journey to find the right match for an organization that had an inspiring purpose and mission. Here is how I found it.

Picture of David Medina, blog author
David Medina
Cover Image for How to cross the chasm in the coding assistant tool space?

How to cross the chasm in the coding assistant tool space?

Stack Overflow's recent pulse survey on coding assistant tools offers intriguing insights from 1,700 developers about their experiences with AI tools. The survey highlights high adoption rates and satisfaction, especially with tools like Codeium, Copilot, and ChatGPT. However, challenges persist, particularly in contexts requiring deep codebase understanding. Key takeaways emphasize the need for clear AI strategies, measurable productivity metrics, and improved contextual understanding by AI tools to enhance their effectiveness.

Picture of David Medina, blog author
David Medina
Cover Image for Effortless Enterprise Software

Effortless Enterprise Software

In my experience using Enterprise Software for work, the best experiences that give me the most productivity are centered around how easy they are to use and how effortless they are for me to learn, get to value and productivity as quickly as possible. I discuss some ideas to help the end users get value fast, using a mix of in-product and live enablement.

Picture of David Medina, blog author
David Medina
Cover Image for My lessons learned after 3 plus years of remote work

My lessons learned after 3 plus years of remote work

I've been reflecting on my experience of working fully remotely since the COVID-19 pandemic started 3 and a half years ago. My main takeaway is that I need a routine, something I had when I was going to work to the office almost every day.

Picture of David Medina, blog author
David Medina
Cover Image for Yes, Hi-Res streaming is worth it

Yes, Hi-Res streaming is worth it

Go the extra mile and set yourself up for Hi-Res audio streaming to enjoy better music audio quality. You'll need proper hardware and a streaming service with the right settings to unlock the full experience.

Picture of David Medina, blog author
David Medina
Cover Image for Using bluetooth headphones for video calls is making us tired

Using bluetooth headphones for video calls is making us tired

Bluetooth headphones degrade sound quality when used for voice & video calls. I believe that exposure to poor sound quality for hours contributes to the so-called “Zoom fatigue”. Try these tips to get a better sound quality

Picture of David Medina, blog author
David Medina
Cover Image for Starting a new blog with Next.js + Vercel + Sanity.io

Starting a new blog with Next.js + Vercel + Sanity.io

Instead of using an out-of-the-box solution like Substack or Medium, learn how to make your own blog using Next.js + Vercel + Sanity.io

Picture of David Medina, blog author
David Medina